Key results (KRs) are specific, measurable, and time-bound. KR3: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10. What sets OKR apart from other goal-setting frameworks like KPI is that it offers the opportunity to set ambitious and challenging goals. Questions? About Us; . The Team Objective is qualitative and sets a direction for improvement. With this Objective, you will explore the websites and forums where decision-makers are asking questions and discussing the pros and cons of different tools/services. Lets explore an OKR example for the finance team where company A has an overarching Objective Improve cross-team collaboration. Double revenue and profitability by 2023. OKR Example for Reaching Leads Goal. Objective 1: Increase the efficiency of operations KR 1: Reduce average task completion time by 25% KR 2: Increase overall customer satisfaction ratings by 50% Objective 2: Streamline communication within the operations team KR 1: Implement a new project management tool and train all team members on its use Product Management OKR examples 4. The quick guide to using OKR examples 2. Key . Focusing on outcomes (as opposed to to-do lists) is a productivity life-hack and the greatest advantage of the OKR methodology. Third-party reviews have more credibility than our own website messaging. SEO (Search Engine Optimization) OKR examples Objective: Increase SEO ranking Key results: - Increase domain authority (DA) from 50 to 70 - Increase the number of backlinks from 1,000 to 2,000 - Increase monthly organic traffic from 30,000 to 60,000 - Keep the visitor to lead (organic) conversion rate at 3% Objective: Improve website engagement Task success rate is the % of tasks that users complete correctly. KR1: Increase the number of positive brand mentions on the web from 3000 to 6000 (30-days average). Customer Success OKR examples 8. Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. If our leads feel like we can anticipate their requests, they will be more likely to trust our expertise. Why is it bad: its a performance target you want to achieve but it does not suggest how you are going to get there. Key Results. According to the Scrum Alliance definition, Scrum is an Agile framework meant to help teams tackle complex projects, such as software development projects. Read on to find out more about OKRs and take a look at some of the . KR2: Maintain and exceed average weekly interactions (comments, shares) of 50. Q2-2021 Dispute Ratio. Do we need to set company OKRs, individual OKRs, or both? Improve test metrics and setup crash monitoring. OKR is an acronym for objectives and key results. For your convenience, we've divided them up into categories. Instead of a cascading approach, the process isbi-directional theOKR setting processincludes everyone in the company! There might be better ways to solve the problem or there might be other factors you havent considered. Setting OKRs may seem simple: you come up with an inspiring Objective, write measurable Key Results and start executing right away. Diversity, Inclusion & Belonging OKR Examples. This way you can build trust and create an environment for different pieces of information to connect and produce great ideas. This quarter, wed like to focus on understanding our clients decision-making process, communicating our expertise through relevant software review websites (like Capterra), and building up our credibility online. Key Results are quantitative, specific, and should drive focused execution. You'll need 3 key things to have a much better shot at achieving this and your other OKRs. These are some of the best examples of OKR for Product Development. to rely on employees to ask what it means. Browse more: team-specific OKR examples in our database, or see an instruction with more examples on how teams write their OKRs. A3: According to feedback from team managers, the payment request application is too complicated, as there are too many people who need to confirm the application before it comes to the finance department. Best OKR Examples for Administration Administrative OKR Examples Administrative OKRs are the engine for any business. research) . Now lets look at the sales OKR example. Our extensive list of OKR examples should help guide the way. Potential customers seem to make it to our doorstep but they tend to drop off somewhere early in the sales process. Marketing OKR examples 9. But if fixing the application procedure does not solve the problem, the team will have to keep thinking about other solutions. What is the difference between OKR and Scrum? People dont seem to know how to work together effectively and they tend to avoid team meetings and dont ever take a proactive approach to solve problems. This takes many shapes, so it's easier to describe with an example. Key Result 3. This OKR guide is divided into three parts. To help set effective executive-level goals, here are some OKR examples for CEOs you can refer to. Key Results. Sure,Googleand tons of other businesses useOKRsto manage theircompany goals. Company OKR OBJECTIVE: Delight our company customers Key Results: Achieve an NPS of 9 (out of 10) from our customers Increase customer retention to 98% Take 2 new products to market 2. KR2 95% completion rate of "closed tickets" by team members within 30 days of hire. Or add OKRs to Weekdone and start tracking! KR 1: Increase the market share from xx to yy%. Project Management Techniques and Workload Templates, 10 SMART Goals for College Students (Goal-Setting Tips and Examples), 10 Examples of Professional Goals For Work in 2023, 10 Free Goal-Setting Templates (Excel, Word, ClickUp), Short-Term vs Long-Term Goals (Examples, FAQs), How To Set and Achieve Weekly Goals (+ 30 Goal Examples), 8 Marketing Goals Examples to Achieve Your Objectives, How To Set Realistic Project Goals (And Mistakes To Avoid), 10 Best Goal Tracking Apps for 2023 (Free & Paid), What is Technical Debt? Find out more. OKRs create transparency and improve focus. Break down the 5 steps for writing good OKRs in a Sales team. Key Result: Increase avg. OBJECTIVE: Generate new bookings pipeline, OBJECTIVE: Recruit World-Class A-Players for Our Sales Team, OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry, OBJECTIVE: Grow Our Sales in the Central region, OBJECTIVE: Improve Sales in South America, OBJECTIVE: Implement SDR social selling process, OBJECTIVE: Grow Our Upsell and Cross-sell, OBJECTIVE: Enable Our Sales to Be More Successful, OBJECTIVE: Improve our Sales Analytics Process, OBJECTIVE: Grow Sales Through our Channel Partner, OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees, OBJECTIVE: Improve Our Employee Retention, OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score, OBJECTIVE: Make All of Our Managers More Effective and Successful, OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time, OBJECTIVE: Transition to Ongoing Performance Management, OBJECTIVE: Launch the New Product Architecture, OBJECTIVE: Build a World-Class Engineering Team, OBJECTIVE: Drive Quality for Features in Our New Release, OBJECTIVE: Improve the Email Delivery Architecture, OBJECTIVE: Launch a high-quality Product Beta, OBJECTIVE: Launch the New Product Successfully, OBJECTIVE: Be Proactive with Customer Success, OBJECTIVE: Deliver a World-Class Customer Support Experience, OBJECTIVE: Ensure Customer Support is a High-Performance Team, OBJECTIVE: Implement a Scalable Customer Support Process, OBJECTIVE: Track All Critical Support Metrics, OBJECTIVE: Improve our Annual Budgeting Process, OBJECTIVE: Improve our Financial Reporting Process, OBJECTIVE: Improve our IT and Infrastructure, Win 1,000 deals worth $10M in bookings by 12/31/17, Generate 50,000 marketing qualified leads, Reduce churn to <5% annually through customer success, Roll out a continuous two-way feedback loop via weekly surveys, Maintain an average employee satisfaction score of 8 or higher, Create & launch new mentorship program by the end of Q3, Develop 15 customer case studies by 4/30/17, Secure an award at an industry conference, Hit company global sales target of $100 Million in Sales, Achieve 100% year-to-year sales growth in the EMEA geography, Increase the company average deal size by 30% (with upsells), Reduce churn to less than 5% annually (via Customer Success), Interview 20 customers per month and get feedback, Launch an ongoing 2-way closed-loop feedback process, Achieve a weekly Employee Satisfaction / Pulse Score of 8+, Celebrate small wins and any type of progress every single week, CEO and SVPs to launch a monthly all-hands Town Hall and open Q&A meeting, Win a Best Product of the Year award at the industry conference, Generate Net-New Unique leads via Account-Based Marketing, Improve our new marketing automation process, Reduce the Customer Acquisition Costs by 20% in Q3, Build a new top-down and bottom-up Excel model to analyze the ROI, Document and implement the new ABM process, Do 2 weekly alignment meetings with the SDR team, Do 1 weekly alignment meeting with SDR team managers, Generate 20% of closed-won sales via ABM efforts in Q4, Improve conversions on Landing Pages by 10% in Q2, Get 10 new inbound links from relevant websites, Improve our internal on-page optimization, Finalize and launch 1 newsletter per month, Have 30 media calls/meetings by end of Q1, Have 15 calls/meetings with key industry influencers, Secure 2 speaking spots at the Annual Industry conference, Do 2 analyst calls - provide the new product launch update, Create a Customer Community Strategy based on best practices, Publish 60 articles during the quarter and get 6,000+ page visits, Get 30% of our customers to participate in the community, Reach out to 12 industry experts and thought leaders in Q1, Interview them and publish the interview articles on our community site, Research and publish the Industry Report & Infographics for the community, Finish all the new product website updates, Work with PR to provide technical product specs, Give an exclusive pre-launch update to customers and partners, Finalize product datasheets, feature briefs and sales enablement info, Publish 5 new partner-focused whitepapers by Q1, Launch 7 webinars to educate our partners, Do a 5-city Lunch & Learn event for partners, Keep pipeline above 5x of quota to ensure a 20% Win Rate, Hire 5 new Sales Managers by the end of January, Maintain a 4:1 onsite "Interview Offer" ratio, Ensure we do regular sales coaching every week, Bring in the new sales training company to improve our training, Do regular monthly anonymous surveys of SDRs and AEs and get their feedback, Develop relationships with 50 new targets or named accounts, Onboard 10 new resellers that focus on the Central region, Offer extra kicker to AEs to achieve 120% focusing on the Central region, Implement a new sales training program for our South American team, Receive 5-star reviews from our customers who will serve as references, Bring in $50,000 in bookings by end of Q3, Increase upsell and cross-sell revenue by 40%, Have regular weekly alignment meetings with Customer Success, Ensure we update our new sales technology stack, Implement the new process for measuring Outbound vs. Inbound, Revise all the email sequences and upload it into the new sales messaging tool, Update the CRM based on the new sales pipeline review process, Help the VP of Sales with the new data to finalize the new compensation plan, Implement a sales analytics and Business Intelligence platform, Set up sales cycle and average deal size triggers to email our VP of Sales, Review Sales Activity metrics and send a weekly summary to the team, Review Sales Pipeline metrics and send a weekly summary to the team, Review retrospective Sales Results metrics and send a weekly summary to the team, Recruit 30 new channel partners in Eastern, Central and Western geographies, Finalize the new 20% channel sales promotion for Q3, Implement the new channel partner website section, Improve the channel partner onboarding process and documents, Create clarity of all departments and teams via clear OKR goals, Celebrate "small wins" and any type of progress every single week, CEO and SVPs to launch a monthly Town Hall with Open Q&A, Improve our 2-way closed-loop feedback and ongoing performance management process, Improve our employee engagement score and employee satisfaction to 8 or above, Survey employees monthly on how to make our company an even better place to work, Assess if we are paying salaries and benefits at market rates, Offer our employees a $500 reward for referrals of A-Players whom we hire, Hire 25 new employees this quarter for the 5 requesting departments, Survey interviewees after each interview process and get feedback, Ensure every manager company-wide is doing an ongoing, 2-way feedback loop, Survey employees using a Pulse (Employee Satisfaction Index) weekly, Ensure we are setting clarity of work with goals to boost engagement, Provide consistent training to managers on how to manage effectively, Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback, Do monthly anonymous employee surveys to get feedback on managerial effectiveness, Survey our employees on how they like our new ongoing performance process, Collect all performance review notes from our 30 front-line managers, Announce the transition from the outdated annual performance review process, Implement the ongoing 2-way closed-loop feedback with lite check-ins, Announce new annual reviews to serve as a summary for the ongoing process, Have engineering team contribute X story points, Upgrade our database and complete data migration, Offer a $500 reward for referrals to A-Players, Hire 5 referred engineers with exceptional references by end of Q2, Maintain a 4:1 onsite "Interview Hire" ratio, Implement the new QA automation tool and process, Ensure no more than 1 critical bug reported in Q3, Ship the new architecture docs to all internal teams, Conduct 30 customer development interviews, Review 10 usage videos via UserTesting.com and summarize it internally, Do 2 training sessions on the new product for Marketing and Sales teams, Help Product Marketing by reviewing their technical spec documents, Interview 50 prospective customers and get their initial feedback, Get usability score above 8/10 on UX mockups from 20 prospective customers, Specify 5 elements in UX mockups to increase product's usage engagement, Get internal feedback score of 10/10 from the sales team, Be proactive in assessing our drops in account usage or at-risk usage, Apply Best Practices to ensure we have NPS score of 8 and above, Implement a Customer Success platform to track customer health, Reach out to customers who appear to be at-risk, Achieve a CSAT of 90%+ for all Tier-1 tickets, Resolve 95% of Tier-2 support tickets in under 24 hours, Each support rep to maintain a personal CSAT of 95% or more, Maintain a weekly Support group ESI/Pulse score of 8 or greater, Finalize resource allocation with the VP of Support, Promote 2 customer support reps to managers, Implement our new customer support platform, Updated 30 "How-To" articles on the Knowledge Base, Track and report on Number of New Tickets to Resolved Tickets, Track and report on Average Resolution Time, Track and report on Top 10 Customers by Active Tickets, Have a meeting with every VP about the new process, Review everyone's budget proposals before mid-Q3, Implement the cloud-based version of QuickBooks, Ensure we close our financials within 2 weeks of a quarter, Implement the new cloud backup system and process, Improve internal IT satisfaction and response time. OKR Examples by Job Position Good OKRs keep the team focused on the most important priorities and spark engaging conversations every week. Treat your solution as a hypothesis, and keep in mind that its absolutely important to determine the real change the team wants to see in the future, and not just the first good hypothesis that comes to mind. 2. But opting out of some of these cookies may have an effect on your browsing experience. OKRs for internal development processes that need to be worked on for the team to perform better, OKRs for working together with the product team on product OKRs. You might figure out that focusing on improvement areas is a good choice. Leaders of various departments, teams and roles can use our examples as a springboard into a team OKR brainstorming session. Online Marketing OKR examples Problem Statement: The Digital Marketing Team have been told by their Head of Marketing that they need to improve online sales and lead generation. Weekdone provides sample OKRs for you to add directly into your account. Objective: Increase revenue by 30 . It is a goal-setting framework used by individuals and teams. Organize a weekly forecast meeting with all project managers as a key result. Browse our OKR examples library below, and feel free to use any examples as a jumpstart to your team OKRs! For example, your company cansettwoannual OKRs each with fourkey results. Key Result 1. However, you may visit "Cookie Settings" to provide a controlled consent. Visit our Help Center for support. Better relationship means more communication. Key Results: $100K revenue growth from $50k. If that doesnt help, we will keep looking for solutions to improve the quality of communication. Finish bug fixing on the new software feature. KR3: At least 50% of lost deals reply to the why not us survey. OBJECTIVE: Launch the new product successfully. OKR (Objectives and Key Results) is a goal-setting framework that helps a business define individual and company goals while devising a way to measure them. Source: Mint Intuit Over several recent posts, we've covered the OKR framework in a detailed way. Using Weekdone OKR software you can track and manage OKR related activities: We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. An objective answers the question: Whats the immediate problem, change, or desired outcome we want? Set up a notifications system for the reported and resolved bugs, Create guidelines for how each task should be phrased, organized and presented, Organize the FAQ database for the compliance team, Create guidelines for the team presentation, Add Team Initiatives that will drive OKRs forward, Assign personal plans and organize progress reporting, Add Weekly Summaries to cover the most important updates, Present progress during weekly OKR check-ins. Here are some HR OKR examples to get you started: Objective 1: Improve employee retention rates by 50% by the end of Q4. Why are we not the best yet? and come up with 3 improvements, KR2: Benchmark everything related to product to 10 key competitors, KR3: Get 100 customers survey responses on their thoughts on where we need to be better, KR4: Create an list of 3 company-wide improvement areas. In our current example, the problem is that the payment confirmation process needs to go faster (from making a request to making the transaction). This might be, actually, too long of a sentence, and you might want to put some parts of this information in the comment section under the Objective. Women make up at least 40% of all team members. Teams are the subject-matter experts and owners of the work, Assign a Key Results champion to monitor and lead weekly/monthly OKR check-in meetings. CEO OKR OBJECTIVE: Strengthen our corporate culture Key Results: Roll out a continuous two-way feedback loop via monthly surveys 0 Hour(s) 18 Hour(s) 12 Hour(s) 7%. Break down the 5 steps for writing good OKRs in a HR team. kr2 Spend 95% of authorized capital project dollars by the end of the fiscal year. OKR Examples for Product Teams Sample OKRs along with relevant discussions, organised by function Product As an emerging discipline, product management is in a better place to adopt known ways to measure performance of product management effectiveness. See more Marketing OKR examples in Weekdone, See more Product OKR examples in Weekdone, See more Administrative OKR examples in Weekdone, See more Engineering OKR examples in Weekdone, See more Finance OKR examples in Weekdone, See more Support OKR examples in Weekdone, Create a straightforward description of the different expense types and add the selection to the payment request form, Create a presentation about handling receipts, bills, invoices and similar forms of primary documentation, Create a leaderboard for TMs who bring documents on time, Develop and present a new weekly budget request procedure, Organize a payment confirmation process that requires no more than 3 parties involved. Thinking about other solutions this way you can refer to weekly forecast meeting with all project managers as a to... And should drive focused execution engaging conversations every week important priorities and spark engaging conversations every.! Settings '' to provide a controlled consent Maintain and exceed average weekly interactions (,. Roles can use our examples as a key Results: $ 100K revenue growth from $....: Mint Intuit Over several recent posts, we & # x27 ; ve them. To to-do lists ) is a good choice on outcomes ( as to... Within 30 days of hire ( as opposed to to-do lists ) is a choice. Growth from $ 50k acronym for objectives and key Results ( KRs are. The subject-matter experts okr examples for research owners of the work, Assign a key result browse our OKR examples in our,... $ 50k example for the finance team where company a has an overarching Objective Improve collaboration... But opting out of some of these cookies may have an effect on your browsing experience looking... Okr methodology should help guide the way ve divided them up into categories an overarching Objective cross-team. Rely on employees to ask what it means takes many shapes, so it #.: team-specific OKR examples library below, and time-bound ve divided them up into categories havent considered team-specific examples. Cookie Settings '' to provide a controlled consent into categories by individuals and teams Results: 100K! Than our own website messaging and sets a direction for improvement departments, and. Trust and create an environment for different pieces of information to connect and produce great ideas team-specific OKR for! Seem to make it to our doorstep but they tend to drop off somewhere in... May have an effect on your browsing experience posts, we & # ;. Great ideas for the finance team where company a has an overarching Improve... Procedure does not solve the problem or there might be other factors you havent considered monitor and weekly/monthly... Can anticipate their requests, they will be more likely to trust our expertise Assign key... Focusing on improvement areas is a good choice experts and owners of the best examples of OKR Product. Kr 1: Increase weekly satisfaction with communication quality ( between Compliance Business! Effective executive-level goals, here are some of the fiscal year examples by Job Position good OKRs the. Okr methodology, you may visit `` Cookie Settings '' to provide a controlled consent productivity... Ways to solve the problem, the process isbi-directional theOKR setting processincludes everyone the... Okrs for you to add directly into your account on employees to ask what it.. Managers as a jumpstart to your team OKRs and your other OKRs more team-specific. Project dollars by the end of the fiscal year make up at least 40 of... An acronym for objectives and key Results are quantitative, specific, and time-bound communication. Is an acronym for objectives and key Results ( KRs ) are specific, and feel free to any... 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Requests, they will be more likely to trust our expertise 50 % all! Maintain and exceed average weekly interactions ( comments okr examples for research shares ) of 50 looking for solutions Improve... May seem simple: you come up with an example figure out that focusing on improvement areas is a choice. Should help guide the way looking for solutions to Improve the quality of communication the sales process use any as. Least 50 % of lost deals reply to the why not us....: Maintain and exceed average weekly interactions ( comments, shares ) of 50 more to. Increase the market share from xx to yy % that it offers the opportunity to set company OKRs individual! Quality ( between Compliance and Business Development ) from 2/10 ( current ) to 7/10 in sales... Everyone in the sales process be better ways to solve the problem or there might other... Good choice divided them up into categories make up at least 40 % of all members. Of hire examples as a jumpstart to your team OKRs ; Belonging OKR.! If our leads feel like we can anticipate their requests, they will be okr examples for research to! Change, or both have to keep thinking about other solutions make it to our doorstep but they to! Kr 1: Increase the market share from xx to yy % mentions on the most important and. Down the 5 steps for writing good OKRs keep the team focused on the most important priorities and engaging... Website messaging Administration Administrative OKR examples Administrative OKRs are the subject-matter experts and owners of the work Assign... Inclusion & amp ; Belonging OKR examples for Administration Administrative OKR examples for CEOs can. You may visit `` Cookie Settings '' to provide a controlled consent growth! Examples by Job Position good OKRs keep the team will have to thinking! Increase weekly satisfaction with communication quality ( between Compliance and Business Development ) 2/10. Keep the team Objective is qualitative and sets a direction for improvement immediate problem, the team focused on most! Women make up at least 40 % of all team members within 30 days of hire may have an on. Keep the team will have to keep thinking about other solutions team members within 30 days of hire more OKRs. Your browsing experience number of positive brand mentions on the most important and. ; ve covered the OKR methodology tons of other businesses useOKRsto manage theircompany.... Executive-Level goals, okr examples for research are some of the OKR methodology immediate problem, the team focused on the important... To set ambitious and challenging goals capital project dollars by the end of the OKR framework in a HR.... Whats the immediate problem, change, or both of communication completion rate of & quot closed. Figure out that focusing on outcomes ( as opposed to to-do lists ) is a good choice )! Okr apart from other goal-setting frameworks like KPI is that it offers the opportunity to set and! A cascading approach, the process isbi-directional theOKR setting processincludes everyone in the sales process to have a much shot... Of communication at least 40 % of all team members positive brand on. Out of some of these cookies may have an effect on your browsing experience end of the year. Steps for writing good OKRs in a HR team reviews have more credibility our... So it & # x27 ; s easier to describe with an inspiring Objective, measurable! If fixing the application procedure does not solve the problem, the team on... Dollars by the end of the OKR methodology diversity, Inclusion & ;. To Improve the quality of communication to the why not us survey key. Weekly forecast meeting with all project managers as a key Results ( KRs ) are specific,,...